Power Pressure Cooker XL site UX

Power Pressure Cooker XL site UX

The Power Pressure Cooker XL is the #1 selling pressure cooker in the United States, generating $35m online last year. The site was originally constructed as an unresponsive desktop site and separate mobile site, which together had 1. poor displays for phablets and tablets, and 2. issues with social campaigns linking to the site. After wireframing efficient page structures for all devices, I redesigned the site and directed our web developer’s efforts in rebuilding the site with the stronger engine before A/B testing the new site.

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